Developing a Scalable, Smart Tile System for Casino Games

Product Improvement

Developing a Scalable, Smart Tile System for Casino Games

Product Improvement

Developing a Scalable, Smart Tile System for Casino Games

Product Improvement

Overview

Overview

As our online casino grew, so did the challenges associated with showcasing over 3,000 games. We started with a single-size tile for all games, but as we expanded, we needed these tiles to adapt to different placements across the platform: from jackpots and social feeds to banners and stories. However, creating custom tiles for each placement became impractical due to the high volume of games and the demand for various tile sizes and formats.

To solve this, we introduced a Smart Tile System—a flexible, code-based solution that generates game tiles in multiple sizes and formats, using assets from each game provider. This system eliminated the need for our studio to create countless custom tiles, saving time and resources while ensuring consistency across our platform.

As our online casino grew, so did the challenges associated with showcasing over 3,000 games. We started with a single-size tile for all games, but as we expanded, we needed these tiles to adapt to different placements across the platform: from jackpots and social feeds to banners and stories. However, creating custom tiles for each placement became impractical due to the high volume of games and the demand for various tile sizes and formats.

To solve this, we introduced a Smart Tile System—a flexible, code-based solution that generates game tiles in multiple sizes and formats, using assets from each game provider. This system eliminated the need for our studio to create countless custom tiles, saving time and resources while ensuring consistency across our platform.

Problem Statement

Problem Statement

Previously, every game on our platform used the same tile size and layout. This limitation became evident as we introduced new features, like jackpots, social media displays, and promotional banners. A single tile design couldn't adapt effectively to these different placements, which required various tile sizes, orientations, and customizations.

Creating 3,000+ unique tile sets manually wasn't feasible, and requesting more assets from game providers or the design team would have been resource-intensive and time-consuming. We needed a scalable solution that could dynamically generate tiles in different sizes without compromising design quality or brand consistency.

Previously, every game on our platform used the same tile size and layout. This limitation became evident as we introduced new features, like jackpots, social media displays, and promotional banners. A single tile design couldn't adapt effectively to these different placements, which required various tile sizes, orientations, and customizations.

Creating 3,000+ unique tile sets manually wasn't feasible, and requesting more assets from game providers or the design team would have been resource-intensive and time-consuming. We needed a scalable solution that could dynamically generate tiles in different sizes without compromising design quality or brand consistency.

The single-size game tiles prior to the improvement

One of the primary sizes using the new smart game tile method

Solution: The Smart Tile System

Solution: The Smart Tile System

The Smart Tile System is a code-driven approach that allows operators to generate tiles in multiple formats and sizes using the same set of core assets. Instead of relying on the studio or provider to create new versions of each tile, operators can upload assets from a provider’s pack, and the Smart Tile System automatically composes the tile in any specified size.

The Smart Tile System is a code-driven approach that allows operators to generate tiles in multiple formats and sizes using the same set of core assets. Instead of relying on the studio or provider to create new versions of each tile, operators can upload assets from a provider’s pack, and the Smart Tile System automatically composes the tile in any specified size.

Key Elements of the Smart Tile

Key Elements of the Smart Tile

The Smart Tile is composed of several core elements, which can be adjusted or omitted based on the tile's intended use. Each tile is built using the following components:

  1. Info Icon (Optional): Provides additional information about the game or feature.

  2. Game Name: Can be displayed as a PNG image or live text, allowing flexibility in branding and localization.

  3. Provider Name: Shown as live text, making it easy to update or localize.

  4. Gradient Overlay: Adds a dynamic visual effect that blends with the game's background and complements the overall design.

  5. Game Element: A PNG image, typically an object or character from the game, to represent the game visually.

  6. Game Background: Accepts various formats (PNG, JPG, Lottie) to ensure visual depth and texture.

  7. Container: The container adjusts to fit different tile sizes and arrangements, adapting each element's positioning as needed.

By building each tile in code, we have complete control over these elements’ placement, size, and behavior, enabling us to use them in diverse contexts without redesigning each tile individually.

The Smart Tile is composed of several core elements, which can be adjusted or omitted based on the tile's intended use. Each tile is built using the following components:

  1. Info Icon (Optional): Provides additional information about the game or feature.

  2. Game Name: Can be displayed as a PNG image or live text, allowing flexibility in branding and localization.

  3. Provider Name: Shown as live text, making it easy to update or localize.

  4. Gradient Overlay: Adds a dynamic visual effect that blends with the game's background and complements the overall design.

  5. Game Element: A PNG image, typically an object or character from the game, to represent the game visually.

  6. Game Background: Accepts various formats (PNG, JPG, Lottie) to ensure visual depth and texture.

  7. Container: The container adjusts to fit different tile sizes and arrangements, adapting each element's positioning as needed.

By building each tile in code, we have complete control over these elements’ placement, size, and behavior, enabling us to use them in diverse contexts without redesigning each tile individually.

The rectangular game tile anatomy

Implementation and Flexibility

Implementation and Flexibility

The Smart Tile System is entirely customizable. Operators simply upload the required assets, and the system generates tiles in various sizes and layouts based on predefined templates. The system automatically scales and positions each element within the tile’s container, ensuring consistency across different display sizes.


Use Case Scenarios:

  1. Jackpot Feature Tiles
    The Smart Tile adapts to display jackpot information alongside the game, highlighting winnings without overcrowding the design.

  2. Social Media Preview Tiles
    The Smart Tile’s flexibility allows operators to create versions optimized for social media formats, like squares or stories, maintaining visual integrity across platforms.

  3. Featured Game Banners
    For high-visibility placements, the Smart Tile expands to a banner format, making game details prominent and visually compelling.

  4. Promotional Story Tiles
    Story-friendly tiles make use of animated elements and Lottie backgrounds, adding dynamic effects that engage users.

The Smart Tile System is entirely customizable. Operators simply upload the required assets, and the system generates tiles in various sizes and layouts based on predefined templates. The system automatically scales and positions each element within the tile’s container, ensuring consistency across different display sizes.


Use Case Scenarios:

  1. Jackpot Feature Tiles
    The Smart Tile adapts to display jackpot information alongside the game, highlighting winnings without overcrowding the design.

  2. Social Media Preview Tiles
    The Smart Tile’s flexibility allows operators to create versions optimized for social media formats, like squares or stories, maintaining visual integrity across platforms.

  3. Featured Game Banners
    For high-visibility placements, the Smart Tile expands to a banner format, making game details prominent and visually compelling.

  4. Promotional Story Tiles
    Story-friendly tiles make use of animated elements and Lottie backgrounds, adding dynamic effects that engage users.

Benefits of the Smart Tile System

Benefits of the Smart Tile System

  • Scalability: The Smart Tile System can generate any number of tile sizes and formats, meeting current and future needs without added production costs.

  • Consistency: By coding tiles with the same components and templates, we ensure visual consistency across all platforms, reinforcing our brand.

  • Efficiency: Operators can create new tiles on the fly by uploading provider assets, cutting down the time and cost associated with manual tile creation.

  • Flexibility: Elements like the gradient overlay, game name, and provider name can be adjusted for each placement, making the tiles adaptable for diverse contexts.

  • Scalability: The Smart Tile System can generate any number of tile sizes and formats, meeting current and future needs without added production costs.

  • Consistency: By coding tiles with the same components and templates, we ensure visual consistency across all platforms, reinforcing our brand.

  • Efficiency: Operators can create new tiles on the fly by uploading provider assets, cutting down the time and cost associated with manual tile creation.

  • Flexibility: Elements like the gradient overlay, game name, and provider name can be adjusted for each placement, making the tiles adaptable for diverse contexts.

Results and Impact

Results and Impact

Since implementing the Smart Tile System, we’ve observed significant improvements in efficiency and user experience:

  • Reduced Design Workload: The design team no longer needs to produce multiple versions of each tile, freeing up resources for other projects.

  • Faster Feature Rollouts: New game features and promotions can go live with appropriately sized tiles almost instantly.

  • Improved User Engagement: The Smart Tile’s adaptability to different placements has improved user interaction, as users experience a visually cohesive interface.

Since implementing the Smart Tile System, we’ve observed significant improvements in efficiency and user experience:

  • Reduced Design Workload: The design team no longer needs to produce multiple versions of each tile, freeing up resources for other projects.

  • Faster Feature Rollouts: New game features and promotions can go live with appropriately sized tiles almost instantly.

  • Improved User Engagement: The Smart Tile’s adaptability to different placements has improved user interaction, as users experience a visually cohesive interface.

Examples of creating different sizes of game tiles for various slot games

Future Enhancements

Future Enhancements

We’re looking to add additional functionality to the Smart Tile System in the coming months:

  • Advanced Animations: Adding options for custom animations, such as subtle movements or hover effects, to make tiles even more engaging.

  • Real-Time Customization: Allowing operators to adjust tile color schemes, text, and overlays directly within the dashboard for quicker updates.

  • Localized Content: Automating translations for game names and provider names to make the platform even more accessible across different regions.

We’re looking to add additional functionality to the Smart Tile System in the coming months:

  • Advanced Animations: Adding options for custom animations, such as subtle movements or hover effects, to make tiles even more engaging.

  • Real-Time Customization: Allowing operators to adjust tile color schemes, text, and overlays directly within the dashboard for quicker updates.

  • Localized Content: Automating translations for game names and provider names to make the platform even more accessible across different regions.